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01 | Creating an engaging & cohesive website identity
Taster operates multiple food brands, each with a distinct personality. The challenge was to find a visual identity that unified these brands while maintaining their individual identities. My role was to design the landing page, which needed to establish Taster’s brand identity while setting the tone for the rest of the website, which was developed by an agency.
02 | Produce Video Content for Ugly Chicken
The videot had to be engaging, high-energy, and align with their brand stories while appealing to a fast-paced digital audience.
01 | A modular and flexible structure
I designed a structured layout with flexible content blocks, allowing for easy customisation and that set the foundation for the agency to expand upon, ensuring brand cohesion across the entire website.
02 | Tailored video content
I emphasised the crispy texture and signature spicy recipe through close-up shots and high-energy cuts to highlight flavour and feel.
