Taster is a leading restaurant group, working closely with co-creators and kitchen partners to create innovative food brands.

Challenges

01 | Creating an engaging & cohesive website identity

Taster operates multiple food brands, each with a distinct personality. The challenge was to find a visual identity that unified these brands while maintaining their individual identities. My role was to design the landing page, which needed to establish Taster’s brand identity while setting the tone for the rest of the website, which was developed by an agency.

02 | Produce Video Content that Stands Out

The video content for Ugly Chicken and Flat-out had to be engaging, high-energy, and align with their brand stories while appealing to a fast-paced digital audience.

Solutions

01 | A modular and flexible structure

I designed a structured layout with flexible content blocks, allowing for easy customisation and that set the foundation for the agency to expand upon, ensuring brand cohesion across the entire website.

02 | Tailored video content for each brand

Ugly Chicken: I emphasised the crispy chicken and its signature spicy recipe with close-up shots and high-energy cuts to highlight texture and flavour.

Flat-Out: I used short clips to create a kind of stop-motion effect, combined with motion that follows the action up and down to showcase the 10-stack smashed patty layers.